The Sweeney Agency

About Terrance Odean - Speaker on Finance and the Economy:

Terrance Odean is the Rudd Family Foundation Professor of finance at the Haas School of Business at the University of California, Berkeley.

He is Chair of the Haas School's finance group, an associate editor at The Journal of Finance, a member of The Journal of Investment Consulting editorial advisory board and of the Russell Sage Behavioral Economics Roundtable, a former director of UC Berkeley's Experimental Social Science Laboratory and a former editor of The Review of Financial Studies.

He previously held the Willis H. booth Chair in Banking and Finance. His current research focus is on how psychologically motivated decisions affect investor welfare and security prices.

What Terrance Odean Talks About:

Financial decisions are challenging at the best of times but during economic downturns they can mean the difference between a portfolio reduction and a total wipe out. Understanding how your clients evaluate advice and make these decisions is a crucial part of any Advisors role.

Terry Odean examines how different people see loss and evaluate risk. He identifies key signs that Advisors should watch for when discussing difficult strategies with clients, especially clients who are re-evaluating their investments. For many people making these decisions really comes down to an awareness of past framing and an understanding of positive framing.

Terry will show you how past investors have made mistakes by allowing their psychological bias to over-rule market analysis. He will identify the steps necessary to build a stable psychological foundation with each client, a foundation that allows the Advisor to advise in terms that clients can identify with.