The Sweeney Agency

About Scott Deming - Marketing and Customer Service Speaker:

Scott Deming is on a mission to bring emotion, sincerity, caring and humanity back into customer service. With his nearly thirty years of advertising and marketing experience, he shows that advertising is simply awareness. Relationships rule and building a brand through emotional, one-of-a-kind experiences, not just great advertising, is the key to sustainable personal and professional success.

Scott Deming's multi-million dollar marketing and advertising firm RCI was nationally recognized for creating award winning, ground breaking services and programs. These one-of-a-kind services, programs and processes helped his clients rapidly grow their businesses and enjoy sustainable success. It was this very same progressive thinking and against the flow approach, that rocketed RCI through uncommon growth and success over a twenty plus year period.

When looking at the success both he and his clients enjoyed, leadership was the key. Scott Deming has a unique leadership style. He has the ability to inspire, impassion and empower each and every employee, and he taught his clients how to do the same with their employees. Based on his genuine approach to people and his unique business philosophy, The Business Journal awarded RCI with the coveted award of Most Inspiring Business of the Year.

Scott teaches these successful techniques to many corporations like 3M; AT&T; General Motors; Tyco; Verizon Wireless; Wells Fargo; Benjamin Moore Paints; Century 21; The Mortgage Bankers of America; Royal Caribbean; Wyeth Consumer Healthcare and many, many others.

What Scott Deming Talks About:

Emotional Brand Building - Deliver the Ultimate Customer Experience and Create Customers for Life!
What do people think of when they see or hear your name? In other words - How Powerful is Your Brand? This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.

This presentation breaks all boundaries of the typical customer service or brand building processes and dispels the popular yet incorrect thinking that Advertising and Marketing lead to powerful, emotional brands. He takes his audiences on a fast-paced, high energy journey through the six critical steps to creating the ultimate customer experience and building their powerful, emotional brand. Scott Deming inspires each and every attendee to turn a typical customer into an Evangelist!

Understanding and Managing Change - Techniques for dealing with generational perceptions and other employee attitudes
There are many changes in the workforce must be addressed. A clear, simple and effective communications process must be implemented in order to deal with generational change, technology change, customer expectation change, job change and more. Scott Deming's twenty-plus years of national advertising agency ownership and business consulting with multi-national, publicly traded companies, as well as small, independently owned entities has given him the experience and expertise to effectively deal with these issues. As part of the brand building process, it is imperative that management understands the techniques for creating an environment that welcomes and correctly manages change.

One Team-One Brand - Leadership essentials for creating the ultimate employee environment
This is where it all comes together! Great branding comes from turning typical customers into loyal, lifelong evangelists. Customers are transformed into evangelists by delivering unique, emotional, one of a kind, unexpected customer service. But make no mistake - great customer service starts from the inside, and ultimately starts at the top.

In this powerful, interactive program, leaders will better understand how to effectively communicate, motivate and empower their people to work together toward one common goal - a goal that they not only understand, but whole heartedly believe in.

The Art of Communication - Communicate with Clarity and Create Relationships that Last!
Poor communication or miscommunication destroys any chance for a meaningful relationship. No relationship - no chance for loyalty and evangelism from your colleagues and customers. No loyalty and evangelism - no chance for a powerful, sustainable brand. Take part in Scott Deming's The Art of Communication program and learn the simple, fool-proof methods and processes for developing effective and life changing communication skills.