The Sweeney Agency

About Sally Hogshead - Speaker on Innovation in Branding and Marketing:

Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Sally was named the most successful junior copywriter of all time. At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing.

Over the past decade, Sally’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus.

When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you.

In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding.

A few findings in Sally’s research:

• Your personality uses identifiable patterns of persuasion
• When you fascinate customers, they’re more likely to trust and respect you
• Fascinating brands can charge up to 4x more than commodity brands
• Companies that fascinate employees have higher productivity
• Women will spend more to be fascinating than they spend on food and clothes combined ($338/month)

Rather than measuring how you see the world, Sally measures how the world sees you.

Sally’s first book was Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.

Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including Today Show and the New York Times. The press describes Sally as a marketing icon who has changed the face of North American advertising.

In 2013, HarperCollins will publish Sally’s new book, How The World Sees You: From First Impressions to Lasting Value.

Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Recent clientsinclude Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, and Intuit. Her audiences ranging from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.