The Sweeney Agency

About Sally Hogshead - Speaker on Innovation in Branding and Marketing:

Growing up with the name Sally Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally is a speaker, author, and brand innovation consultant, helping companies develop marketing messages that persuade and captivate. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola and Godiva. She spent 2006 touring the country as a motivational speaker for CareerBuilder.com.

Sally’s work and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. She’s been described by the press as intrepid and an advertising mastermind. The reality TV show Making It Big named her Advertising’s Icon who has changed the face of North American advertising. In 2009, she was interviewed twice on NBC’s Today Show.

A sought-after speaker, Sally leads keynotes for companies such as Starbucks and Microsoft, as well as innovation sessions around the world.

In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as the most successful junior copywriter of all time. After working at Wieden + Kennedy and Fallon McElligott, by age 27 she’d opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. She was the first-ever host of the national Adweek conference, and part of the team winning the $100,000 Grand Kelly prize for MINI Cooper. Her work has collected hundreds of honors, and been invited into showcases ranging from Best Ads on TV to The Smithsonian Museum of American History.

In 2005 Penguin published Sally’s first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life about building a fascinating personal brand.

In February 2010, HarperCollins published FASCINATE: Your 7 Triggers of Persuasion and Captivation. The book represents three years of Sally’s research team, and explores the 7 universal triggers of fascination: power, lust, mystique, prestige, alarm, vice, and trust.

Sally’s proprietary research into the science of fascination began with a three-year study, with national interviews and deep-dive analysis by a top global research firm. This body of research uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating. Sally is the creator of The F-Score, the first personality test to measure exactly how a person fascinates.

What Sally Hogshead Talks About:

FASCINATE! The Shortcut to Persuasion
Fascination is an intense emotional focus. When you fascinate your customer, they become completely focused on you and your product. Instead of being distracted or bored, they become raving, loyal fans. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. Companies must fascinate, or fail. How can your company command this powerful force of attraction?

Sally Hogshead reveals the secret. Her proprietary research and internationally acclaimed book, Fascinate, include a groundbreaking national study on the science of fascination. She discovered that the human brain is hardwired to focus on 7 specific triggers. With a high-voltage style and vibrant imagery, Sally teaches audiences how to harness attention using her Fascinate system.

This keynote is a multi-media experience. Audiences travel on a high-velocity journey through neurology, advertising and pop culture. Sally delivers riveting case studies and research, along with practical ways that individuals and brands can immediately become more persuasive.

The Fascination Advantage: Instantly Communicate Your Personality Brand
How do certain people captivate us, while most are ignored? How do some leaders inspire and motivate us, while others are make no difference at all? In this keynote, Sally reveals the truth behind captivating personalities— and the answers are both startling and empowering. It’s a presentation unlike any you’ve experienced.

The reality is you can become more fascinating using your natural strengths. You can command attention, shape opinions, and close the sale— both professionally and personally. Sally will teach you.

As part of her proprietary studies into the science of fascination, Sally’s company has helped over 50,000 participants identify their natural strengths of persuasion, with the F-Score personality brand test. The F-Score personality brand test is a complimentary option for Sally's keynotes. Our team works with your event planner to create an unforgettable experience with the results. (Participants love it.) The test creates social media buzz, and acts as a positive icebreaker for people at the event. Sally unveils results during her keynote, making it a fascinating reflection of the audience itself.

Participants learn about their own personality brand —natural, hidden personality strengths. The audience leaves feeling not only personally inspired, but also equipped with specific ways to command attention in a distracted world.

The 9-Second Attention Span: Selling Your Brand, and Yourself, in Social Media
We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! You only get 9 seconds to introduce yourself, or sell your idea, or start a conversation. After that, people get distracted --- especially in social media, where attention darts from one message to the next. Yet when we do break through— when we create messages that connect and communicate— the rewards are extraordinary.

Sally Hogshead reveals how to triumph in this 9-second world, with an emphasis on using social media for your online brand. Taking audiences on a thrilling ride inside the brain, she explores this accelerated trend and teaches audiences how to instantly capture attention through their messages on Twitter, Facebook, websites, and sales. Participants learn how to identify their unique selling advantages, and articulate this more clearly in all areas of their professional brand.