The Sweeney Agency

About Ron Tite - Corporate Comedian and Speaker on Personal Branding & Creativity:

In demand as a speaker on Creativity, Personal Branding, Storytelling and Corporate Strategy, Ron Tite has spoken to audiences all over North America including The 50 Best Managed Companies, the Art of Marketing, American Express, Bell, CIBC, Coke, Deloitete, Dell, Frito Lay, KPMG, McDonalds, Pfizer, Volvo and many others.

Trained at the legendary Second City, Ron Tite has been an actor, comedian, speaker, host, and award-winning advertising writer and Creative Director. Currently, he is Vice President, Innovation Practice at Euro RSCG.

Named one of the Top 10 Creative Canadians by Marketing Magazine, he has also written for a number of television series, penned a children’s book, and wrote, performed and produced the play, The Canadian Baby Bonus. He has created advertising campaigns for clients including Air France, Evian, Kraft, Intel, Microsoft, Volvo, and many others. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, The Marketing Awards and others. He has appeared on BNN, Off the Record, Out of Bounds, MediaTelevision, RadioActive and was featured on CBC's Venture.

What Ron Tite Talks About:

Everyone's a Comedian (or at least they should be)
Most businesses are demanding more creative intelligence from their employees but no one is telling them how to do it. This session helps that. In an entertaining fashion, this presentation not only illustrates the corporate need and benefits of thinking creatively in business, it actually teaches people how.

This session details how comedians approach their own creative thinking, writing and performance. It shares some tricks of the trade that can be applied to any professional setting. And most importantly, it teaches people how to actually be creative.

Live Up to the Line
Most organizations have an external positioning or tag-line that they communicate to the outside world. That’s great....unless their people don’t back it up with behaviours and decisions that re-enforce the core brand message. This session helps management by rallying personnel to support external messaging and helps individuals by illustrating how their personal brand can complement the organizational brand.

Telling Your Story
In a world of 140 character interaction, text abbreviations and an inbox that forces us to respond with the briefest of emails, consumers are craving for emotional connection in their lives and they’re certainly gravitating to brands who make that emotional connection with them. One of the best ways to make that connection? Don’t share powerpoint slides, tell stories. People don’t emotionally connect with a spreadsheet, they connect with a real story featuring real people in real situations and real outcomes. Whether it’s sharing stories internally to capture best practices or recognize achievement or whether it’s telling stories externally to win pitches, grow the business or create a campaign, all organizations have wonderful stories to tell. They just need to know how to tell them and how to share them. This session accomplishes that.