The Sweeney Agency

About Peter McLaughlin - Speaker on Motivation, Communication, and Sales:

Peter McLaughlin’s mission in life is to help people maximize their productivity and quality of life. He was named one of the best business speakers in the nation, along with Tom Peters and Peter Drucker, accourding to Journal of Business Strategy.

Peter is author of the book CatchFire: A 7-Step Program to Ignite Energy, Defuse Stress, and PowerBoost Your Performance, and co-author of the book Mentally Tough: The Principles of Winning at Sports Applied to Winning in Business. For twenty years, he has studied the leading research on individual and team performance, and created programs to help businesspeople improve their effectiveness.

Peter works with a broad spectrum of organizations, from small businesses to Fortune 500 companies. Some of his clients include T&T, American Express, Bank of America, Deloitte Consulting, Hewlett-Packard, Intel, IBM, and Marriott.

Prior to his work in the peak performance field, Peter received a Master’s Degree and was on the faculty of Regis University in Denver, taught on the high school and college levels, and coached five sports. As President of McLaughlin Company Realtors for ten years, Peter managed three offices and was a member of the Million Dollar Round Table. His creative achievements in business led the Tarrytown Conference Center in New York to select him as One of the Top 100 Most Innovative Executives in America.

What Peter McLaughlin Talks About:

CatchFire: Igniting Energy and Performance
This presentation teaches your audience how to thrive in today’s demanding world. It comes from Peter's extensive research on peak performance, including scientific studies, hundreds of interviews with successful executives, and years of experience in helping people and teams improve their effectiveness.

In brief, CatchFire shows people how to maximize their health, energy, and performance. One of its unique advantages is that it addresses both the mental and physical aspects of peak performance. So not only do your audience members learn how to stay enthusiastic, focused, and persistent, they also learn practical information about eating habits, exercise, and sleep that enables them to sustain optimal energy levels and live healthy, enjoyable lives.

Whole-Brain Communications
This program presents an exciting new way to jumpstart team enthusiasm and effectiveness. Using the Emergenetics model, the program teaches participants how to understand the dominant thinking and communication styles, and shows them how to use this knowledge to create dedicated, organized, supportive, high-performance teams.

Whole-Brain Communication delivers a distinctive combination of hard-hitting information and high-energy fun. Offering amusing depictions of how conversations at work often go astray, Peter addresses common communication problems that result in cynicism, disengagement, and underperformance. Then he details real-life strategies for more successful meetings, presentations, client interactions, and other communications at work.

Winning Sales Habits
Most sales training focuses on increasing knowledge. They teach the newest techniques or secrets to closing the sale. Unfortunately, most of this training fails to produce lasting results. The reason? In the pressure-filled arena of sales, habits trump knowledge every time. It's not just what you know that makes you successful, it's what you consistently do (day-in and day-out) that produces sales results. It's your sales habits! Peter has interviewed over 1200 top performers, worked with some of the world's leading corporations and researched the field of performance for the past 15 years. Winning Sales Habits teaches the best practices of top sales professionals and a system to make these actions automatic.

Using Positive Psychology to Succeed in Business and Life
Everyone agrees that a positive attitude is important for success in business – as well as in life. But very few people have gone deeper than the platitude have a positive attitude. Just what is a positive attitude? What is its role in work productivity? And just as importantly, how do you develop a positive attitude – and how do you reclaim it after a particularly bad day?

Peter McLaughlin’s presentation on Using Positive Psychology to Succeed in Business and Life has the answers. Peter is part of a vanguard group studying the fascinating new field of Positive Psychology and its role in business. The research is clear: positive emotions help you live longer, have better health, work more productively, and make more money. Peter’s compelling presentations on the subject give an overview of the latest findings, and teach audiences how to incorporate new strategies to maximize morale, productivity, and results at work – while at the same time enhancing their quality of life.

Other Topics Include:

• High-Performance Coaching
• The Power of Feedback
• Creative Innovation