The Sweeney Agency

About Maddy Dychtwald – Demographics, Gender and Marketing Speaker:

Maddy Dychtwald is a nationally recognized author, co-founder of Age Wave, and leading expert on the changing demographic trends shaping the marketplace, the workplace and our lives. Having spent twenty-five years investigating and forecasting lifestyle, marketing and retirement implications of the age wave, she has recently emerged as a renowned authority on the economic ascent of women, including its impact on various industries -- financial services, healthcare, and consumer marketing.

Maddy is the author of three books: her newest, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better (2010) explores how women are the major change agent of the decade to come. She also wrote Cycles: How We Will Live, Work, and Buy (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children's book on personal reinvention entitled Gideon's Dream: A Tale of New Beginnings (2008).

In 1986, she co-founded Age Wave, the nation’s foremost thought-leader on population aging and its profound business, lifestyle and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500.

During her career, she has addressed more than 300,000 business and social service leaders worldwide in organizations such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, National Association of Educators, and the World Future Society. Maddy has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR. She is also a popular contributor to The Huffington Post.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

What Maddy Dychtwald Talks About:

Influence: How Women's Soaring Economic Power Will Change Our World For The Better
In this presentation, Maddy Dychtwald paints a captivating picture of how women are becoming the biggest change agent of the decade, a message no woman or man can afford to ignore. Filled with research findings, insights and inspiring examples, this compelling presentation will cover the following topics:

• Women’s ascent to influence: the past, present and future.
• The 3 stages of women’s economic power: 1) survival, 2) independence and 3) influence.
• Women as change agents.
• Women’s influence on the workplace and business.
• The impact of women’s greater longevity and unique life paths.
• How women’s rising economic power impacts marriage, family and men.
• The truth about women and leadership.
• How women are using their increasing social and economic influence to transform our world.

A New Era Of Women, Money & Financial Planning
The women’s market may be the fastest growing and most untapped segment in the financial services industry today. As we enter the second decade of the 21st century, we have reached a tipping point where a critical mass of women, bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth are assuming powerful roles in personal and family financial management. Yet, the financial services industry has yet to create solutions to address the unique needs and preferences of women and their increasing role in financial planning.

This new high-impact presentation is designed specifically for financial service professionals. Drawing insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, as well as decades of proprietary Age Wave research, Maddy explores how the ascent of women is dramatically transforming their relationship to money and their involvement with financial planning. The following topics will be covered:

• The five unique financial personalities of women today.
• The dramatic impact of longer life expectancy and unique life paths on women’s financial planning needs.
• What do women REALLY want? The keys to help financial professionals grow their business.
• How women use their increasing economic influence to transform our world for the better.

Retirement at the Tipping Point: New Funding, New Timing New Purpose
Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who suffered the most loss during the recent economic crisis and how long do they think it will take to recover? Why the retirement clock is being reset to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how have people’s behavior and attitudes toward money and retirement changed? What is the #1 retirement wildcard? How the sandwich generation has morphed into multigenerational Rubik families and the vast implications of this for all generations. A vision of retirees’ changing role in American life - from lifelong learning and legacy to mentoring and philanthropreneuring. How financial professionals can take advantage of this unprecedented opportunity to help guide their clients in funding their new retirement hopes, dreams and purpose.

How the Age Wave Will Transform the Marketplace - and Our Lives This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies,economies, families and individual lives? Do people want to live traditional linear or more flexible cyclic lives and how does that alter brand loyalty? How will the age wave impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries – and countries - are hopeful about their age wave prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of middlescent adults. (Note: This presentation can be shaped to focus either on the US, North American or Global Age Wave.)

The Longevity Revolution: The Future of Health and Healthcare This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward Shangri-la or Gerassic Park? How far will we go in our pursuit of the fountain of health? What are the new frontiers of medicine – from genomics, anti-aging therapies, therapeutic cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals. How might they be used to combat the diseases of aging? What role will consumer empowerment and self-care play in the new healthcare marketplace? This presentation previews how rising longevity, the aging of the population, and increasingly self-empowered consumers are converging to transform nearly every aspect of our healthcare system—from professional training and geriatric competency to IT, from facility design to service delivery, from high tech to self-care.

Other topics:

How Women’s Rising Economic Power is Changing Money, Men and the Marketplace
Retirement Wake-Up Call: The Future of Financial Services