The Sweeney Agency

About Kerry Munro – Digital Leader and Social Marketing Expert:

No one has built a larger digital media business in Canada than Kerry Munro. Having a keen sense as to how best connect consumers with technology Kerry is widely regarded as having turned Yahoo Canada into the most dominant digital business in the country and one of the best performing internet franchises on the planet. Through his innovation and leadership he created a model that is now being replicated by many of his competitors and peers in Canada and around the world.

In less than four years he took Yahoo Canada from a floundering business and catapulted it into the fastest growing and best performing business unit in Yahoo worldwide, growing revenues from under $5M to $200M USD and creating long standing consumer relationships with over 19 million Canadians monthly. In a hyper-competitive industry where North Americans spend more time online than anywhere in the world, and Google and Facebook are household names, he has lead the market through his understanding of how to connect consumers to brands by leveraging the power of media.

Kerry Munro has advised Fortune 500 brands from every sector on how best to leverage digital to connect with consumers, create a long standing bond and increase sales and profit. He has provided counsel to Canada’s business leaders and boards, CEO’s and marketing organizations. He is now applying his skills and experience as the President and Founder of Digital Insights, where he provides strategic counsel to brands and corporations who want to leverage digital to outpace their competition and improve their business fundamentals and profits.

An entrepreneur by heart, he has spent over 20 years in the tech and marketing field and has held senior leadership roles in companies such as Bell Canada, AT&T. Kerry has been recognized as one of Canada’s top influential marketers and is a frequently sought after contributor to national news organizations.

A former Canadian champion and national team member in athletics, he translates his high performance attitude and approach into a no nonsense conversation that leaves his audience, engaged, entertained and wanting more. You and your team will be sure to leave his session with a renewed sense of understanding of the digital opportunity in front of you, a series of actionable items and plans that you can apply immediately and a reinvigoration that will last well beyond the day.

What Kerry Munro Talks About:

The Internet Opportunity - An Insiders View to the Present and Future:
What would it mean to have an inside track on where the internet is and where it’s heading by getting inside information from one of its biggest players? What are your customers doing online? How can I reach them? What about Social Media? Search? How do I convince my organization/boss/staff of its importance? Learn tips and tricks from one of Canada's foremost Internet Leaders that will take your business to the next level and set you apart from your competition.

Marketing In and Out of a Downturn: Organizations that more effectively position themselves in and out of a recession have a significantly greater opportunity to take share and profits at the hands of their competitors. Learn the rationales and approaches that will give you the edge in this new economic reality and allow you to build revenues and profits faster.

Web 2.0 Survival Guide:
The Digital Economy, New Media, Social Media, Web 2.0, Twitter, Facebook, YouTube are all conversations taking place in organizations, including at the board and executive suite. And yet most companies struggle with joining the conversation, how to create a digital strategy that aligns to their corporate strategy or how to organize and rally their employees around this new world. Learn what the buzz is all about, why it’s important, and how to become part of the conversation in order to get the most from these new mediums.

How Social are You?:
Think Social Media is just for kids? Think again. More adults are joining social networks such as Facebook, MySpace, Twitter and LinkedIn than youth. And yet social media goes far beyond these sites. Businesses are now profiting by using the power of social media in and for their business. Learn what social media really is, how to position it within your business and with your employees and how to profit from it.

Building Your Digital Business for Share and Profits (aka Crushing Your Competition and Making your CFO Smile):
Most businesses struggle with how to enter the digital marketplace, particularly in times of uncertainty. Do you create a YouTube video? Facebook page? Do you Twitter? In doing so they forget some of the basic building blocks required to sustain long term customer loyalty, brand equity and profits. Delve into the missteps organizations commonly make when trying to build their digital presence and provide the insights and tools to ensure you avoid these pitfalls and leapfrog your competitors.

Women and Digital:
The most attractive advertising audience controls or influences over 90% of consumer spending and is flocking to the web. They spend more time online than any other demographic. They research more, they blog more and they are a driver in social media. Learn how to promote your brand, increase your share and drive more profit by connecting with this valuable audience.

Building Brand Loyalty and Creating a (not so) Silent Army:
Creating and building brand loyalty has never been more challenging for marketers. And yet those that embrace the new paradigms can leapfrog their competitors and create a stronger brand allegiance and loyalty than they ever thought possible. Learn how to build an environment to engage your best advocates and what top brands have done to create their not so silent army.