The Sweeney Agency

About Joe Calloway - Speaker on Leadership and Customer Service:

Keynote speaker Joe Calloway is a performance expert who helps people and companies think competitively, improve constantly, and act decisively. Joe has been inducted into the Speakers Hall of Fame, but he doesn't do speeches. Instead, Joe actively engages people in sessions that challenge assumptions and create new ways of thinking about innovation, leadership, sales and customer service.

He is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

Joe is a guest lecturer at the Scarlett Leadership Institute, and has served on the faculty of the Center for Professional Development at Belmont University.

What Joe Calloway Talks About:

Becoming A Category of One: How Extraordinary Companies Create And Sustain Success
Based on Joe's best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders. Becoming A Category of One is about the attitudes and ideas that top performers bring to challenges and opportunities every single day. A Category of One mindset means that you:

• constantly seek out new ideas from top performers outside your industry
• improve and innovate every day
• focus on being the best at what the customer values most
• become the company that customers truly love to do business with
• decide to go - take decisive action on ideas that improve results and drive growth

Find out what market leaders and top performers do that you can do in your business if you just choose to. Choose Becoming A Category of One.

Be The Best At What Matters Most: An Audacious Business Strategy
In a tough market it's tempting to look for shortcuts. Reality check: there aren't any shortcuts. The one business strategy that creates and sustains success is to be the best at what matters most. What an audacious idea - to outperform the competition on those things that create real value for the customer.

There's a lot of talk about surprising the customer with wow factors. That's all well and good, but the ultimate and most powerful wow factor is to deliver on your promise every time, with every customer, with amazing consistency.

Joe Calloway leads an interactive presentation on how to look at your business with a new attitude and a new commitment to excellence - the ultimate differentiator. When every person in your organization commits to being the best at what matters most - you can move mountains!

Other Topics:

Building Your Brand From The Inside Out The People Behind The Promise

Category of One Leadership: Aligning People And Culture To Drive Results

Minds Wide Open: Creating A Mindset of Ideas, Innovation, And Improvement