The Sweeney Agency

About Jeff Molander - Speaker on Business and Digital Marketing

Insightful, practical and passionate, Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He’s an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. Today, he's adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to sell with new technology platforms like Facebook and blogging.

Jeff is different from most social media speakers because he brings a view like no other. He spent the last year researching and documenting how the social media revolution is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.

If you're looking for a speaker who shows chief executives, marketers, students or business owners how to make social media sell Jeff Molander is for you. He'll show your audience how helping customers solve problems—or understand them more clearly—makes them better equipped to navigate toward the right answers: products and services.

Audiences come away from his engaging presentations with clarity on how to create more leads and sales using a practical, hype-free approach to social media marketing.

When speaking, Molander allies his audience's deepest fears and confirms gnawing suspicions. He humorously throws rocks at enemies like social media gurus and encourages dreams. Most importantly, he provides clear, next steps that are creating results.

Molander has been advising and motivating business executives since 1997. After spending time in the marketing trenches with companies like telecommunications giant MCI, he co-founded a digital agency that is now the Google Affiliate Network and search marketing division of Publicis Groupe.

What Jeff Molander Talks About:

Off the Hook Marketing: How to Make Social Media Sell for Your Business
The opportunity is clear: Use social media in ways that solve problems for empowered customers and create profit for your business. But where do you begin with tools like Facebook, Twitter, blogs and LinkedIn? And how can you make the most of your time? Jeff will show you a system to converse with clients in ways that generate more leads, referrals and sales. He spent a year studying today’s top social sellers and will give you their secrets—a system to make social media sell for you, starting tomorrow. Your audience will also learn:

• How to turn Friends, followers and evangelists into paying customers
• 3 things you don’t know about social media that will multiply your returns
• How to reduce advertising cost and increase customer loyalty using social media
• 2 common social marketing best practices that often do more harm than good
• How to hire the best, most accountable agencies and employees

The Three Habits of Successful Social Sellers
Using social media to get attention? Great, but you may be missing the real opportunity—netting leads and sales. Jeff Molander will show you a systematic process to make social media pay tangible business dividends, starting tomorrow. You'll be entertained and informed as Jeff confirms your suspicions about social media gurus and empowers you to take action. Based on a year-long study of top social sellers, he'll reveal their secret sauce: A system to make tools like Facebook, Twitter, blogs and LinkedIn produce new customers, referrals, subscribers and sales. You'll learn how to:

• Make social media generate sales using a step-by-step system
• Make the thing to be doing with social media the one that always creates sales
• Avoid common social marketing best practices that do more harm than good
• Rest assured employees are laser focused on sales when using social media

Other Topics:

Using “Ethical Bribes” to Win Customers with Social Media

3 Ways Social Media Can Feed Your Sales Pipeline—Starting Tomorrow

3 Businesses Using Social Media to Create Sales—and How They Do It