The Sweeney Agency

About Jason Ryan Dorsey - Generational Expert and Speaker on Innovation & Leadership:

Jason Ryan Dorsey delivers results. His talent is teaching front line-tested strategies that improve leadership and cost-effective actions that make a multigenerational workplace and marketplace a competitive advantage. The bottom line: Jason’s clients learn how to decrease costs, increase innovation, and drive growth and sales—in any economy. Known as ‘The Gen Y Guy’, Jason is a bestselling author, acclaimed speaker, and award-winning entrepreneur. He has been featured as a Gen Y expert on 60 Minutes, 20/20, The Today Show, The View, and in Fortune magazine as well as more than 100 additional media outlets. A proud member of Gen Y (who text messages his mom every day), Jason has delivered 1,800 keynote presentations around the world—consistently earning standing ovations from audiences as large as 13,000.

Jason’s non-traditional path began when he authored his first bestselling book, Graduate to Your Perfect Job, at age 18. This book became a national bestseller and is estimated to have helped 100,000 members of Gen Y enter the workforce. Jason followed the success of his first book with four more including his newest book, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business. In Y-Size, Jason delivers the first complete methodology on how to best employ Gen Y in a multigenerational workforce, including more than 50 cost-effective best practices taken directly from the front lines of business.

Jason is a unique generational speaker, because he blends his trademark comedy and content-rich presentation style with an entrepreneur’s mindset. His ability to connect with diverse audiences has taken him to all 50 states and as far away as Egypt, Finland, Spain, and India.

In recognition of his business achievements, Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25 - one of the youngest winners ever.

What Jason Ryan Dorsey Talks About:

Crossing the Generational Divide: Making the Four Generations in Your Workforce a Competitive Advantage
For the first time in US history, four distinctly different generations are working side by side. Each of these four generations (Matures, Baby Boomers, Generation X, and Gen Y) is guided by a different set of values, beliefs, and expectations. In Crossing the Generational Divide, bestselling author Jason Ryan Dorsey entertainingly reveals each generation’s preferences and priorities to highlight what they bring to the workforce—and how to strategically build on their strengths and common ground.

Jason then shares his frontline-tested process which participants can immediately rely on to lead a culture of cross-generation communication, innovation, engagement, teamwork, and performance. Filled with surprising statistics, step-by-step strategies, and laugh-out-loud stories, participants leave Crossing the Generational Divide prepared to make their multigenerational workplace a competitive advantage.

Presentation Outcomes:

• Recognize the divergent values, preferences, and priorities of all four generations in the workforce
• Learn a step-by-step process for leading all four generations while respecting employees as individuals
• Impact your organization with actions and strategies that other leaders have successfully relied on to bridge the generations in their workplace

Y-Size Your Business: An Insider’s Guide to Maximizing the Performance of Gen Y Employees
Born between 1977 and 1995, Gen Y employees are entering the workforce in record numbers. Along with a new view of “business casual,” Gen Y adheres to a different set of workplace beliefs and priorities than other generations already employed. Gen Y’s attitude toward work can make us a challenge to motivate, retain, and develop—or a strategic opportunity. The difference is how you lead us. In Y-Size Your Business, bestselling Gen Y author Jason Ryan Dorsey cuts through the stereotypes to teach participants Gen Y’s workplace mindset. He then reveals a step-by-step process and specific actions that employers can immediately adopt to unlock the talent, loyalty, creativity, and performance of this emerging workforce.

As a member of Gen Y, Jason is uniquely qualified to discuss his generation’s workplace mindset. He balances an insider’s view of his generation along with the workplace realities facing executives and managers in an increasingly competitive global market.

He can customize his presentation to focus on the aspects of Gen Y employment most important to your organization:

• Attracting and Hiring Gen Y
• Onboarding and Engaging Gen Y
• Motivating and Leading Gen Y
• Developing and Professionalizing Gen Y
• Retaining Gen Y

Presentation Outcomes:

• Understand Gen Y’s workplace beliefs, preferences, and priorities—all from the perspective of an insider. (Jason even explains why Gen Y sends text messages without vowels.)
• Engage Gen Y employees from our first day at work. This is critical because Gen Y decides on our first day if we will stay with an employer long-term.
• Impact your organization with creative, ready-to-use actions that make the most of Gen Y’s employment potential while saving you money.

Y-Size Your Sales: How to Sell to Gen Y so they Love to Buy (and brag about our purchase on Facebook)
The 78 million members of Gen Y have finally come of age. And we’re spending money. Lots of it! Businesses are now competing fiercely for Gen Y’s attention, affection, and customer loyalty. Research and lines around the block for the newest iPhone reveal that when Gen Y feels an authentic connection to a product or service our dollars will follow—and so will our friends on Twitter.

In Y-Size Your Sales, bestselling author Jason Ryan Dorsey, The Gen Y Guy, shows business leaders and sales professionals exactly what Gen Y covets in a buying experience and why. He then reveals specific actions that businesses can immediately adopt to maximize Gen Y’s customer satisfaction, loyalty, and word-of-mouth support. All participants leave with at least ten specific strategies they can use to increase the effectiveness of their marketing and sales efforts with Gen Y.

Presentation Outcomes:

• Identify Gen Y's consumer hot buttons—all from the perspective of an insider
• Connect with Gen Y customers before we make our first purchase
• Improve the Gen Y customer experience without meeting our Mom (although you want her in your database, too!)