The Sweeney Agency

About Jasmin Bergeron - Financial Industry Sales Expert:

Jasmin Bergeron is the professor of Marketing at the University of Quebec in Montreal. He started his career as a financial advisor, and has presented in over 1000 conferences, seminars and courses in more than twelve countries.

Jasmin Bergeron obtained his Ph.D. in Business Administration, majoring in Marketing from Concordia University and completed his Master in Business Administration (MBA), majoring in Marketing, at the University of Quebec in Montreal. Both his MBA and Ph.D. theses were conducted in the financial industry.

He authored or co-authored five books, twenty-five scientific researches, twenty case studies, and more than 100 newspaper articles on bank marketing, sales motivation, relationship marketing, and professional selling techniques. Some of his books include Win-win Selling in the Financial Industry, Selling and Counseling in the Insurance Industry, and Prospecting Strategies for Financial Advisers.

What Jasmin Bergeron Talks About:

In his presentation, Dr. Bergeron offers several principles and techniques with real-life examples, thought-provoking questions, results from university researches, and banking case studies. His main objective is to make sure that you live a practical and pleasant experience. A multi-lingual speaker, Jasmin can deliver his presentations in both English and French. Audiences will learn on topics such as:

• Win-win selling strategies
• Win-win negotiating techniques
• How to impress your clients
• Practical tips for prospecting, evaluating needs, handling objections, closing sales, obtaining referrals, and following-up with clients
• Becoming a better coach
• Motivating and managing a sales force
• Increasing long-term loyalty of employees and clients