James Barnes
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Topics
Sales
Business Management
Customer Service
Marketing
Marketing
Jim was one of our top rated speakers and provided Congress delegates with valuable information and ideas to take away and implement in their own organisations.
Executive Congress for Customer Strategies
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About James Barnes - Authority on Customer Relationships and Marketing:
James Barnes is an internationally-recognized authority on customer relationships, with over thirty years' experience researching customer satisfaction and loyalty on behalf of clients in North America and Europe. He is a leading figure in international marketing circles, and has been a member of the faculty of Canada’s Memorial University since 1968. His management consulting practice is carried on through the Bristol Group, a Canadian company of which he was a founding partner in 1976. Dr. Barnes currently leads Bristol Group’s Marketing Strategy and Customer Relationships practice.
In addition to his extensive applied experience, James Barnes is author of seven books, including Fundamentals of Marketing, the best-selling marketing textbook in Canada, recently published in its 10th edition. His most recent book, Secrets of Customer Relationship Management: It's All About How You Make them Feel, was published in 2001 and has been translated into four languages.
What James Barnes Talks About:
Always cutting-edge, entertaining and insightful, James Barnes delivers powerful strategies for creating meaningful customer and brand relationships. His outstanding presentations leave audiences with current, effective tools that enable them to harness the changing dynamics of branding, marketing and customer relationship management.
Dr. Barnes is in great demand for his seminars, workshops, and presentations. Drawing on innovative ideas of Secrets of Customer Relationship Management, he demonstrates how the successful relationship management techniques of smaller companies can be applied in companies of any size, leading to a stronger marketplace position and long-term success.
James Barnes has proven the value of developing genuine customer relationships. He has also brought his expertise on this subject to bear upon relationships with channel partners, employees and others and to the crucial topics of brand relationships and sponsorships. Dr. Barnes provides practical guidelines on these topics, sharing his guidelines for measuring the concepts of customer satisfaction and customer relationships; identifying risks to successful relationships; and tactics for developing brand relationships where customer contact is infrequent or non-existent.
