The Sweeney Agency

About Ira Blumenthal - Speaker on Marketing:

Ira Blumenthal is founder and president of Co-Opportunities Inc., a dynamic business development and consulting firm counseling world-class companies such as Coca-Cola, Nestle, Wal-Mart, Kroger, Exxon, and others. He sought after as an international expert in business development, strategic alliances, and branding. Ira has been featured and quoted in a wide range of media sources including Entrepreneur, People, Sales & Marketing, CNN, The Wall Street Journal, and USA Today.

Blumenthal is also author of Ready, Blame, Fire!, a book focusing on the myths and misses in marketing. Above and beyond his consulting and speaking practice, Ira has served as the Executive Director of The Resource Center for Workforce Solutions, an alliance between The National Restaurant Association and Coca-Cola. He has also served as visiting instructor at Michigan State University and the University of Notre Dame.

What Ira Blumenthal Talks About:

Strength in Numbers
Call it business development synergies, joint ventures, partnering, or strategic alliances...there is truly strength-in-numbers! This highly interactive keynote educates and motivates companies of all sizes (entrepreneurial, second tier, mid-size, multi-national) on the importance, power and viability of alliances. After all, we are fast-moving into the ‘Age of Collaboration.’

Change Is Inevitable - Growth Is Optional
There is one constant in life (and business)...change! Yet, change is not new. What is new is the incredible speed of change. Industries, companies and careers have gone from ‘distinction’ to ‘extinction’ because of their inability to adapt, adjust and master change. This session offers a high-content, high-energy, ‘hands on’ approach to embracing as well as capitalizing on change in business building.

Brand-Building for Your Future
Products are consumed. Brands are purchased. In our branded world, we make Xerox copies, blow our nose in Kleenex, snack on Jell-O, relax in the Jacuzzi and cover wounds with Band Aids. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. This session focuses on the philosophy, strategy, guiding principles and best practices to create, build, maintain, and manage brand success.

Myths and Misses In Marketing
This energetic speech (and workshop) focuses on challenging conventional wisdom. Targeting the fourteen greatest myths in marketing (‘Bigger Is Better!,’ ‘Close Enough Is Good Enough,’ ‘The First One In Wins,’ ‘It Won't Happen Here,’ etc.) participants learn from history and gain a well-defined understanding of the compelling imperatives for success in a complex, highly competitive business climate.