The Sweeney Agency

About Herb Cohen - Expert on Negotiation and Selling

For more than three decades, Herb Cohen has been a practicing negotiator, involved in some of the world's headline dramas, from hostile takeovers to hostage negotiations. His clients have included sales and business executives, entrepreneurs, sports and theatrical agents, large corporations and governmental agencies including The Department of State, F.B.I., C.I.A., The U. S. Conference of Mayors and The U.S. Department of Justice. As a result of his extensive practical experience and humorous presentation style, Mr. Cohen is internationally renowned as someone who can articulate and explain complex events so that people are both informed and entertained.

While serving as an adviser to Presidents Carter and Reagan on combating terrorism, he was embroiled in the Iranian Hostage Crisis and credited with helping to shape the government's response to the skyjacking of TWA Flight 847 and the seizure of the Achille Lauro. More recently, his input and advice has been sought by the White House on a myriad of problems such as The Gulf Crisis, The seizure of the Japanese Embassy in Lima, Peru and, The Camp David Mideast Peace Talks.

Herb Cohen's analysis, insights and humorous views have appeared in many international publications, and he himself has been the subject of articles in TIME magazine, People, The Economist, The New Yorker, Newsweek, and Rolling Stonemagazines. He has been called The World's Best Negotiator and referred to as America's foremost convention speaker, presenting serious subjects with such humor and dramatic flair that they become pure entertainment.

He is the author of You Can Negotiate Anything, which was on the New York Times Bestseller List for almost one year and has been translated into twenty-one languages. His latest book is called Negotiate This! By Caring But Not T-H-A-T Much. Written in the same humorous style as his first book, critics have said, it’s a must read for not only business people, but parents, politicians and consumers.

What Herb Cohen Talks About:

You Can Negotiate Anything
Negotiating is one of life's most fundamental, yet misunderstood, skills. Herb Cohen offers step-by-step strategies you can use immediately to negotiate more effectively. Best of all -- he does it with a sense of humor -- using real life anecdotes that bring his principles to life. Herb shows audiences why it's important to care -- but not that much. He explains how to: influence the other side's decision-making process; make better deals by creating better options; transform reluctance into commitment; achieve more from a position of less leverage; employ the magic words that relieve stress and bring success; and develop specific strategies that will transform opponents into allies. Herb Cohen offers comprehensive yet humorous illustrations on the key principles in successful negotiating to insure a win-win situation on both the corporate level and in personal life.