IASB Member since 2006

Guy Cabana

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Guy Cabana - Sales Communication Bilingual Speakers Marketing  speaker

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Effective presentation that has a strong impact on the professional and personal point of view. After the conference, we have heard nothing but compliments on your performance.

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About Guy Cabana - Expert on Negotiation and Communication:

Guy Cabana is a renowned bilingual speaker, trainer and course developer. He is the President of Danec Consultants, a company specializing in the development of human resources. He has designed a course entitled Negotiation and International Mandates for the engineering Masters degree of the Applied Sciences Department of University of Sherbrooke and also teaches at the International Research Center for Advanced Management (CIREM). Cabana has also developed the training material and teaches the art of negotiation, non verbal communications and sales psychology throughout North America and Europe.

Cabana received his education at Concordia University and the Chicago Institute of Advanced Learning. He is a gifted speaker with a remarkable talent for attracting and maintaining the attention of his audience. His approach is to provide practical, concrete and humorous examples which produce immediate results.

He has also written many articles and various essays in the field of the negotiation process and non verbal communications. He is the author of the best-seller Les 10 secrets du négociateur efficace and the book Attention! Vos gestes vous trahissent. His latest book was released in July entitled Lifting Mountains - the art of doing the impossible.


What Guy Cabana Talks About:

Lifting Mountains: The Art of doing the Impossible
All human beings have the capacity to lift mountains and to accomplish the impossible, however, few succeed because the majority of us do not know how to use our internal power nor invest ourselves in the process of action.

This keynote is one of transformation: it challenges you to revolutionize your current life and delivers the essential keys of the success. With simplicity, humour, and stories, Mr. Cabana shares with us simple principles and concrete techniques; you will henceforth know how to act to obtain all that you wish. You will be called upon to look at yourself and to ask yourself whether you are carrying out your dreams or if you succumbed to the factitious soft foods of inertia. Its message will lead you to question yourself on your raison d'être in this world.

Building Bridges: The Art of Negotiation
For most of us, the art of negotiation is the most common way of creating long-lasting relationships. But negotiations may also be used for other purposes like reaching a basic agreement, influencing business decisions and strengthening working relationships.

Negotiation is a comprehensive part of behavioral science. In order to be successful, it relies on the capacity of communication of both parties involved in the negotiation process. It is said that a good negotiator is also an excellent communicator. In reality, we do not get what we deserve but we get what we are able to negotiate. Successful negotiations rely on the following principles:

  • The interest both parties have to reach an agreement
  • Mutual trust and respect
  • The importance of what is at stake

In negotiation we must clearly differentiate between two important concepts: power and control. In order to create a winning situation for both parties, one must occasionally accept to yield power to have better control of the process.

Talking without words
Body language plays a major role in communications. Indeed, 93% of communications are done through body positions and gestures. Whether you sell, negotiate or try to establish better interpersonal relationships, this form of communication indicates the extent of openness of the persons your dealing with.

  • Understand the mechanism of non verbal communication
  • Interpretation of various gestures, body positions and expressions
  • Listen with your eyes
  • Application of proven techniques and methods in order to improve interpersonal communication skills

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