The Sweeney Agency

About Erik Qualman - Online Marketing Speaker and Social Media Expert:

Erik Qualman is the Global Vice President of Online Marketing for EF Education, the world's largest private educator. He is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List only after three weeks of publication. Social media has become the top activity on the Web and the time is now for companies and individuals to learn about Socialnomics. His latest book is Digital Leader: 5 Simple Keys to Success and Influence.

Qualman is a frequently requested speaker of the Fortune 500 and has been highlighted in numerous publications including: BusinessWeek, The New York Times, USA Today, Forbes, Mashable, The Huffington Post, AdvertisingAge, CNET, and Investor's Business Daily. He has also been interviewed on various global radio and television programs. Qualman has helped grow the online marketing and eBusiness functions of Cadillac & Pontiac, AT&T, Yahoo, EarthLink and Travelzoo.

Erik Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife.

What Erik Qualman Talks About:

Socialnomics: It's a People Driven Economy
Erik Qualman takes creative liberty with adjusting James Carville's famous 1992 Clinton Campaign line from It's the economy, stupid to It's a people driven economy, stupid. This modified phrase helps accentuate a key point of Socialnomics, which professes that, just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services rather they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Socialnomics explores why flourishing companies are acting like Dale Carnegie; listening first and selling second.

While looking at the business uses of social media, Erik details how social media has changed individuals online and offline behavior, because what happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc.

Audiences will learn:

• Why social media isn't a fad, but rather a revolution
• How companies and individuals are achieving success in social media
• Successful businesses need to act more like content aggregators and party planners than advertisers
• Why in the future we will no longer look for products and services - they will find us

Erik Qualman made such a positive difference at Nokia�s Global Sales and Marketing Meeting 2010 with the theme'the changing consumer journey'. Invited to speak about the ever changing Social Media environment, Erik brought a holistic view on the topic, he gave numerous examples of how social media is affecting people and importantly, how companies must react to address the opportunities the change represents. His personal style and the content of his presentation opened up for great discussion and the subsequent panel session where Erik was joined by members of Nokia�s Executive Management, was very open and action-orientated. I am convinced Erik can contribute to driving change towards embracing and utilizing social media with any size of company in literally any business. He certainly contributed to the awareness and importance of the plans of transition Nokia has undertaken.
Bjorn Ulfberg, Vice President of Marketing, Nokia