The Sweeney Agency

About Dev Basu – Online Marketing, Search Engine Optimization and Social Media Expert:

Dev Basu bridges the gap between technology and marketing. He is a recognized industry expert in the field of Search Engine Optimization(SEO), Local Search, and social media marketing. Dev is also the Founder and CEO of Powered by Search Inc., a Toronto based internet marketing agency specializing in results driven marketing solutions for Fortune 1000 and Small and Medium sized businesses.

Dev brings over 6 years of ground level and strategic internet marketing experience and is formerly of Microsoft Canada, OANDA, Search Engine People, and Publipage Inc. Dev’s articles and opinions have been widely published and quoted by industry media publications such as WebProNews, Small Business News, Search Engine Land, Search Engine Journal, SEO Book, and Media Post, as well as national media such as the Financial Post, Globe & Mail, and CTV News.

As an evangelist of Search Marketing, Dev has also contributed to 4th year marketing courses at the University of Toronto, where he guest lectures classes of 40-70 students on building a foundation in SEO as a technical and marketing art, followed by an introduction into SEO as a career stream.

Basu’s value proposition in all speaking engagements lies in breaking down difficult concepts around online marketing and media, into short, succinct, and actionable advice.

What Dev Basu Talks About:

Social Media 101: Power Prospecting for the New Age Professional
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content rich seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:

• How to Create a System for Social Media Marketing
• How to Find New Prospects by Listening to Your Audience
• How to Engage with Your Community and Build Brand Awareness
• How to Integrate and Track Your Marketing Efforts

What’s Next in Search: The Future of Online Advertising
An insightful seminar on what’s next in the rapidly evolving world of search marketing and other web technologies relevant to advertisers. Topics will cover mobile marketing, demographic targeted social network advertising, user history based search engine advertising, and locally geo-targeted advertising using modern day computers, and smart phones such as the Blackberry, iPhone, and Palm Pre.

Conversion Rate Optimization – A Practical Web User Experience Seminar for Corporations
How can you double your sales conversion rates without spending an extra dollar in advertising? Conversion rate optimization utilizes best practices in landing page design, user call to actions, and path based user segmentation to boost sales, generate more leads, and decrease the cost per lead of customer acquisition. This seminar is relevant to organizations who’s customers buy online but shop offline, e-commerce driven businesses, and SaaS (Software as a Service) start-ups.

How to Get Found Online Using Search Engine Optimization
Learn how migrating dollars from traditional media to online based search engine optimization and marketing can boost campaign ROI’s by over 500%-1000%. This seminar will outline how search engines rank websites, including best practices for corporations to leverage SEO and integrate it into their content production processes. The seminar will also feature an ROI analysis into the effectiveness and efficiency of a search marketing campaign as a key sales and lead generation medium.

How To Convince Your CEO on the Need for SEO
Perhaps you’re the only one spearheading the adoption of search marketing in your company. This seminar will aid breaking down complicated concepts, remove technical jargon, and provide a ‘What to Know in SEO for the CEO’ fact sheet. This seminar is geared towards middle management, IT teams, and interactive marketing departments for Fortune 1000 companies and SME’s alike.