The Sweeney Agency

About David Meerman Scott - Marketing Strategist and Social Media Speaker:

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and author. His book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list. He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave. His blog - Web Ink Now - is ranked by AdAge Power 150 as a top worldwide marketing blog. David also writes for Huffington Post.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

Some of David's satisfied audiences include: Cisco, HP, PwC, GenRe, Microsoft, McCormick, Amdocs, Jackson Healthcare, Powdr Corporation, Ford Motor Company, Century 21, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Text100, Hanley Wood, Dow Jones, SAS, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, Entrepreneurs Organization, International Health Forum, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors Conference, and many, many more...

Affiliations: Board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, board of advisors GutCheck, board of advisors of Newstex, advisory board of the Grateful Dead Archive at UC Santa Cruz, member of the digital media advisory board of HeadCount, board of directors of Nashaquisset, previous board of directors at NewsWatch (sold to Yahoo Japan) and Kadient (merged with Sant).

What David Meerman Scott Talks About:

New Rules of Marketing & PR
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume. Filled with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

Grow Your Business Now
Size and scale are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Learn how to how to instantly engage your market, connect with customers in real-time, and create the products and services that grow business right now.

Business Lessons From The Grateful Dead
What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.