IASB Member since 2006

Daniel Burrus

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Daniel Burrus - Technology & Trends Change The Future Marketing  speaker

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It came as no surprise that you were rated the top speaker in our audience evaluations. Your unique blend of wit and insight awakened all of us to the need to develop the knowledge network necessary to move to a 21st century mind set.

IBM

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About Daniel Burrus - Technology and Innovation Futurist:

Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.

In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,500 keynote speeches to corporations, associations, and professional organizations worldwide. He is also a featured blogger on the topics of innovation, change and the future for CNBC, Huffington Post, and Wired Magazine to name a few.

In his keynote presentations, Mr. Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.

He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus’ client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of several PBS Specials, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.


What Daniel Burrus Talks About:

Flash Foresight: Seven Radical Principles that will Transform Your Business
Based on his current New York Times & Wall Street Journal bestselling book Flash Foresight: How to See the Invisible and Do the Impossible, Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running highly successful businesses that use new tools of innovation for accelerating growth both now and in the future. Using seven proven innovation triggers for making invisible opportunities visible, attendees will experience what Burrus calls Flash Foresights—bursts of accurate insights about the future that reveal new and radically different ways of solving problems, crafting must-have products, creating high-demand services or building new lines of business.

In his thought-provoking and highly motivating presentation, Burrus teaches how to Anticipate using the new science of certainty, Accelerate growth by increasing speed and agility, Innovate by looking where no one else is looking to see what no one else is seeing, Engage employees and customers using new tools, and Transform how we sell, market, communicate, collaborate, innovate, train and educate. Using provocative examples, he illustrates how organizations large and small have been able to accomplish seemingly impossible things by using his seven triggers to make invisible solutions visible.

Accelerating Growth in a Recovering Economy
In a recovering economy, accelerating growth requires a new way of thinking about over-coming obstacles, as well as identifying and acting on new opportunities. Often, change comes from the outside in, forcing us to react by slipping into a crisis management mode and continuously putting out fires. This presentation is about opportunity management— identifying the driving forces of predictable change and using innovative strategies to drive growth from the inside out. In this eye-opening and motivating presentation, Burrus teaches you how to use new tools to redefine how you compete, how to decommoditize products and services, and how to increase your relevancy in the eyes of the Customer.

Virtualization & Advanced Cloud Services: Driving Business Process Transformation
Based on his current New York Times & Wall Street Journal bestselling book Flash Foresight: How to See the Invisible and Do the Impossible, Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running highly successful businesses that use new tools of innovation for driving business process transformation designed to dramatically increase agility, speed and cost savings for accelerating growth both now and in the future. Virtualization and advanced cloud services are rapidly transforming the IT landscape, allowing IT to focus more on innovation versus maintenance. Virtualization is a style of computing where scalable and elastic IT-enabled capabilities are delivered as a service to customers using Internet technology. We already have virtual desktops, servers, networking, storage, and security, to name a few processes that are V-enabling the enterprise. There are public clouds, community clouds, virtual private clouds, private cloud services, and hybrid clouds that allow organizations to create infrastructure as a service. In his thought-provoking and highly motivating presentation, Daniel Burrus teaches how to Anticipate the evolution of virtualization and cloud services using the new science of certainty, Accelerate growth by gaining new levels of agility and speed, and Transform the underlying business processes of how we sell, market, communicate, collaborate, innovate, train and educate…because if you don’t someone else will.

Technology-Enabled Innovation: Creating and Sustaining Competitive Advantage
Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Emerging technologies provide opportunities for creating new, high margin products and services, as well as enable companies to gain new levels of speed, agility and cost savings. In addition, they allow us to decommoditize current products and services. Identifying and understanding the challenges and opportunities that new technologies create has become a key business imperative. In this eye-opening presentation, New York Times bestselling author Daniel Burrus identifies specific technologies that will directly impact you and your industry. He will share how dematerialization, virtualization, advanced mobility, product intelligence, advanced networking, interactivity, globalization and convergence can be used to drive innovation and advantage as you develop new products, services and customer experiences.

Transforming How We Market and Sell: See the Invisible to Do the Impossible
What if you could have the foresight to see invisible opportunities before anyone else, including your competition? What if you were certain enough about the future to re-invent and re-position your retail business now, before it’s too late? What if you could skip your biggest problems and move forward quickly? Sound impossible? It isn’t! Daniel Burrus has been helping Fortune 500 executives from companies such as Lever Brothers, Lexus, Miller Coors, Cadbury Schweppes, Kellogg’s, General Mills, GE, American Express, Google, Toshiba, Procter & Gamble, and Honda to see invisible opportunities and solve seemingly impossible problems. In this highly insightful and motivating presentation, Daniel Burrus will help you to see both the forces that are driving the transformation of marketing and retail and how to use those forces to drive innovation and growth.

The Seven Pillars of Digital Marketing
Today’s marketplace is undergoing a period of profound and accelerating transformation, with the advent of new media permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by New York Times best selling author Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology-driven trends on consumer behavior and the business world.

For over a quarter century Daniel Burrus has been using his expertise to develop strategies that turn change into advantage. In this dynamic and motivating presentation, he will help marketers learn to use the Seven Pillars of digital marketing as a foundation for new campaigns, use advanced social media techniques to create dialog and desired actions, integrate old and new media to achieve superior results, find new and better audiences, engage consumers with the new mobile tools of digital marketing, and implement new strategies that can accelerate growth. His Seven Pillar strategies have been producing major results and awards. For example, by using his Seven Pillar strategies, a number of his consulting clients have been one of the top three winners of the international ad awards in Cannes, France. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

Other Topics Include:
- Leading With Strategic Foresight and Certainty
- Transforming Healthcare with Technology-enabled Innovation
- Shaping the Future of Agriculture
- Transforming Education: Using Technology to Accelerate Learning

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