The Sweeney Agency

About Dan Coughlin – Leadership and Management Speaker:

Dan Coughlin is a leading authority on managing for long-term business success. His client list is a who’s who of some of the world’s best-known companies including McDonald’s, Toyota, Marriott, Coca-Cola, GE, and more than 150 other organizations. He has also worked with hundreds of small business owners in groups such as the Ace Hardware Platinum Performers Conference, National Automobile Dealers Association, National Tooling and Machining Association, and Restoration Industry Association.

Since 1998 he has invested over 3,000 hours on-site as a management consultant observing and advising executives and managers in a wide variety of business functions and in more than fifty industries. As an Executive Coach, he has provided more than 1,500 coaching sessions for presidents, vice-presidents, and senior directors in Fortune 500 companies, major privately-owned firms, and small businesses. He and his clients constantly work to hone simple processes that will improve performance throughout their organizations.

As a keynote speaker and seminar leader from Maui to Budapest and everywhere in between, Dan Coughlin is one of America’s most practical business teachers. He combines real-life stories from his management consulting work with in-depth research of the audience. He then delivers penetrating and practical insights that attendees can use immediately to achieve sustainable improvement in their business performance and results.

In his keynote presentations and seminars, Dan Coughlin focuses on three critical management topics: leadership, innovation, and branding. Attendees consistently say they appreciate the usefulness of Dan’s ideas, the way he customizes his remarks for their group, and the simple, down-to-earth, and humorous way in which he delivers them.

As a business thought leader on generating sustainable, profitable growth, Dan Coughlin has written management books which include: Find a Way to Win: Management Insights from Terry Michler, America’s All-Time Winningest Soccer Coach, The Management 500: A High-Octane Formula for Business Success, and Accelerate: 20 Practical Lessons to Boost Business Momentum , which made it to #4 on Barnes & Noble’s Business Bestseller List.

Quoted in USA Today, the New York Times, Investor's Business Daily, The Journal of the American Management Association, and dozens of other publications, Dan Coughlin’s articles have been published in more than 100 trade association publications.

What Dan Coughlin Talks About:

Accelerate Your Impact as a Leader
Organizations from large to small need effective leaders at all levels to achieve and sustain success. In this high-energy, high-impact session, Dan Coughlin explains the key leadership actions necessary to influence the decisions people make. Based on his 3,000 hours of on-site executive coaching in over 30 industries, he debunks the traditional myths of leadership and shows how any employee can impact the way other people think and drive better sustainable business results.

Customers don't care which department was most successful. They only care about the value the departments deliver collectively to them. Leaders create more value for customers by effectively influencing divergent individuals to support a common cause. Dan explains how every leadership style can be effective, except for the dreaded chameleon and the polite dictator. He shows how preserving your integrity supports long-term business success.

Innovate to Generate Sustainable, Profitable Growth
A business innovation is the creation of additional value for customers that they will pay for at a profitable margin to the organization. It has to be both: new value that the customer does not already have and a profit-generator for the business. One without the other is insufficient.

Dan Coughlin demystifies the process of innovation, and makes it simple, clear, and practical. He explains that innovation is about creating and delivering greater value for other people with more appropriate values based on a better understanding of them.

He shows how every employee can generate breakthrough ideas to increase efficiency, improve execution, and boost the bottom-line. From scheduling thinking time to using the observation tower to using OPS (Other People's Successes), audience members will walk away with ideas they can use immediately to begin to generate powerful innovations.

Strengthen Your Brand for Long-Term Success
Your brand is your reputation in the marketplace. Your brand is the value that customers think they receive when they buy from your organization or potential customers think they will receive if they do buy from your organization. Your brand is not what you want to be. It's what customers and potential customers believe you are right now.

Dan Coughlin, who has worked with such great brands as Toyota, McDonald's, Marriott, GE, Coca-Cola, Prudential, Subway, Ace Hardware, Jack in the Box, Boeing, Kiewit, and the St. Louis Cardinals, provides penetrating insights into the dos and don'ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires.

He walks the audience through the importance of a brand audit and the steps necessary to complete it successfully. He demonstrates how an obsession with undisciplined experimentation can ruin a brand and destroy the sustainable, profitable growth of an organization.