The Sweeney Agency

About Chuck Martin - Speaks on Mobile Marketing, Business Strategy and Management:

Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. As a digital pioneer, researcher, and public speaker, Martin has had his thumb on the pulse of the interactive marketplace for more than a decade. Martin’s new book, THE THIRD SCREEN: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business in the coming mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.

The Mobile Future Institute, is a U.S –based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute and Martin are on the forefront of mobile research exploring how the mobile consumer is on the move, on location and how marketers can most effectively reach them in this new digital landscape.

As the Director of the Center of Media Research at MediaPost Communications Inc., Martin conducts and markets original research for media, marketing and advertising professionals. The Center for Media Research provides a dependable source of research material to help media professional identify trends and patterns in traditional and online advertising.

Martin is the former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.

Martin is a New York Times business bestselling book author of numerous books, including The Digital Estate, Net Future and Max-e-Marketing in the Net Future (co-author). He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.

What Chuck Martin Talk About:

Chuck Martin is a leading mobile expert and highly sought after speaker covering a variety of mobile topics including:

Mobile Marketing:
In a world gone mobile, all information will be available to all consumers, all the time, creating new business challenges, from how to market in real time and how to market all the time.

The Rise of the Untethered Consumer:
They have limitless boundaries and can interact wherever they are whenever they want. The risk of businesses not adapting to the mobile trend is twofold. First, to miss opportunities to market and relate to these untethered consumers and secondly to lose customers who find and interact with a competitors instead of you.

Location Based Marketing:
An opportunity for brands and marketers to insert themselves at the moment and on location to reach out to untethered consumers who seek immediate knowledge and service.

What Leading Companies are Doing with Mobile:
Mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well known brands leading the charge in mobile inside their respective companies.

Social Goes Mobile:
Social media is all the buzz in business today and the convergence of social networking and mobile devices is a very natural progression, leading to social networking on steroids. Mobile applications have been created for social media flat forms and for marketers the opportunity (and challenge) is to know when and how to participate or add value their customers within these venues.

Other topics include:
How to Use Smart Phone Technology to Reach Customers
The Push Pull of Mobile

SMARTS: Hardwired for Success and Leadership
Why do people gravitate toward certain tasks and shy away from others? Chuck Martin answers this question when he uncovers and explains the 12 Executive Skills (actual brain functions that every person has) that can make or break any department or organization. In an enlightening, entertaining and thought-provoking presentation, he provides a groundbreaking blueprint for leaders, managers and administrators to quickly identify and tap into their greatest strengths as well as the strengths of those around them.

Tough Management
Work today is more demanding than ever before. With bottom-line focus, organizations large and small are pressed to do more with less in budget-constrained environments. Everyone is affected, as the burden falls on them, the people they manage, their customers, the customers of their customers, and the employees and managers at all those places. This requires a hardened approach by managers, with an eye toward pragmatically achieving results. These tough times demand tough management, a way to approach work. It is a practical, reasonable, and organized way to get to decisions more easily, make the numbers on a consistent basis, have those throughout the ranks understand where you stand, and increase and improve the business. Chuck Martin identifies the seven skills every manager should know and reveals how business leaders can meet the demand and do more and deliver more without rising stress levels.