The Sweeney Agency

About Chris Brogan - Social Media Expert:

Chris Brogan is a ten year veteran of using social media marketing and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds including a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

Chris Brogan recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media. Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, and Newsweek, among others.

Prior to his roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

Chris Brogan educates businesses and organizations on how social software aligns with their strategies. His speaking style is vibrant, humor-laden, energetic, and personal. Chris covers these topics from the 10,000 feet level all the way down to the step-by-step, depending on audience and need.

Beyond Shiny and New: How a Business Implements Social Media
You’ve accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

Actions: Getting Started in Social Media
You’ve heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Driven from the strategy perspective, this is not a twitter is cool presentation. If we can’t make business sense of the whole landscape, there’s no point. This presentation gets the ball moving.

The Pirate Captain’s Guide to Outfitting Ships and Finding Gold
If you want the soup-to-nuts of understanding the current landscape of social media, how it applies to marketing, internal communications, public relations, and every other part of business relationship management, this is it. Chris Brogan has built a flexible framework that marries social media to a typical sales marketing cycle, and then walks you through how your organization can use the framework for your own business.

Lead Generation in a Social Media World
There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what’s possible, what works, how to sustain it, and what to expect.

Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy
Evangelize all you want. If your social media strategy doesn’t jive with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.