The Sweeney Agency

About Chet Holmes - Strategic Consultant and Sales Speaker:

Chet Holmes is a top marketing executive, trainer, strategic consultant and motivation expert. He has identified and developed the twelve core competencies that provide the main structure of truly great companies.

While running nine divisions of a company for Warren Buffet’s partner, Charlie Munger, Chet Holmes doubled the sales volume of each division for several years consecutively. Charlie has called Chet America’s greatest sales and marketing executive.

Chet is the author of the New York Times best selling book, The Ultimate Sales Machine. Chet also authored the Business Growth Masters Series (with Jay Abraham), Mega Marketing and Sales and Guerrilla Marketing Meets Karate Master (with Jay Levinson).

Industry Week named him one of the top change experts in the country.Success Magazine says, Chet Holmes breaks sales records wherever he goes. He has also been written about in The Wall Street Journal, the New York Times, San Francisco Chronicle and more than fifty other publications. His clients include: American Express, Wells Fargo, Morgan Stanley, Pac Bell, Estee Lauder, Thomson International, Merrill Lynch and many more.

What Chet Holmes Talks About:

The Ultimate Sales Manager
The secret to having a fantastic sales team is in getting everyone in your office to perform like a top producer might perform. In most sales organizations, the sales are ad-hoc, with everyone running around doing what THEY think is best and the management setting very little or no minimum standards of performance. For example, what is your standard for what type of account your salespeople should go after? Have you worked on this aspect of proper targeting? What are they going to present? What are the top five strategic objectives you want to achieve from every interaction with every buyer? Chet will show you how to set higher standards, and lead your team to success.

Strategy Vs. Tactics
Most companies, even many of the largest companies in the world, are not very effective at understanding and deploying the difference between strategy and tactics. Most cannot define the difference. Strategy means that you have determined, in advance, an ultimate goal you would like to achieve for each tactic, whereas tactics are the things you do to achieve your goal. A tactic is a marketing effort such as: a sales call, a trade show, a newspaper ad, a meeting with a new client, etc. Chet will help you to understand that before you deploy one of these tactics, you have to determine the ultimate objective you would like to achieve!

Other Topics Include

• The 12 competencies that make all great businesses
• How to hire an army of top producers
• How to track and monitor sales with much greater results
• How to get in front of many more buyers a lot faster
• How to strategically position yourself to combat any opposition
• How to double your sales using one single strategy that has worked again and again and again
• Insights for every level of improving your sales, your marketing and your management