The Sweeney Agency

About Brian Nattrass - Speaker on Sustainable Business Strategy and Management:

Dr. Brian Nattrass is an internationally acclaimed innovator, authority and speaker in the areas of sustainable business, corporate social responsibility, and values-based leadership. Nattrass advises many of the most prominent organizations in the world on the strategy and implementation of sustainable business practices. Clients include Fortune 500 companies, NASA, the US military, and all levels of government in the US and Canada.

A former All-American athlete with more than twenty-five years experience in business strategy, corporate law, and organizational development, Nattrass is passionate about values-based leadership and innovation for sustainable business. Having served as senior advisor to many leading organizations and Chairman of Earth Day International, he brings balance, insight, and perspective to the issues of sustainability and corporate social responsibility. He is Managing Partner of Sustainability Partners, Inc., an international strategy and sustainability consultancy, and a Batten Fellow and Adjunct Professor of the Darden Graduate School of Business Administration, University of Virginia. He also lectures regularly at the US Army War College and the USAF Staff College.

Dr. Nattrass is the co-author of four books including the highly acclaimed Dancing with the Tiger: Learning Sustainability Step by Natural Step, which features inspiring stories of authentic leadership in sustainable enterprise. It features lessons and tools in sustainable business from his clients such as Nike, Starbucks, the US Marines, the City of Seattle, and the international mountain resort of Whistler-Blackcomb. His sustainability bestseller, The Natural Step for Business: Wealth, Ecology and the Evolutionary Corporation, is one of the leading references internationally on sustainable business and values-based leadership. Both books are used by businesses, government agencies, and universities around the world.

Dr. Nattrass' achievements have been the subject of articles in such publications as Newsweek, TIME, The New York Times, Small Business and Venture. He has also appeared on the FNN, BBC, CBC, CTV, and the Australian Broadcast Corporation (ABC).

What Dr. Brian Nattrass Talks About:

The Business Case for Retail Sustainability: Benefits and Drivers
What are the business advantages of sustainability? What are the driving forces behind the public’s growing concern for corporate responsibility and sustainability? Discover why sustainability is becoming part of the strategy and operations of some of the biggest names in retailing.

Frameworks for Understanding Retail Sustainability
Identify a range of useful, leading-edge mental models and thinking tools for understanding and implementing retail sustainability including: The Natural Step, Natural Capitalism, Cradle-to-Cradle and Sustainability Management Systems.

Product and Supply Chain
Understand the public’s growing concern about the integrity of the retail supply chain — including labor practices in the manufacture of product, the chemicals in both products and packaging, the ecological footprint of store operations, and the end-of-life disposition of every product. These fundamental issues affect the continuing license to operate for many retailers and suppliers.

Store Operations and Facilities
The move to more sustainable facilities and store operations is one of the hottest trends in retailing today. Whether you operate from owned or leased premises, you need to understand the principles of sustainable operations and facilities — including LEED: Leadership in Energy and Environmental Design — and how to benefit from them.

Picking the Low Hanging Fruit
What are the best practices for realizing early financial wins from retail sustainability? Learn the fundamentals of eco-efficiency — improving the bottom line while reducing your business’ ecological footprint.

Organizational Culture Change
How many change initiatives fail because companies are unskilled in the principles and practices of effective and long-lasting culture change? Find out about effective practices for ensuring that the improvements you implement are themselves sustainable.

Metrics and Measurement
You want to know and your customers want proof: are you really moving towards greater sustainability? Learn about the principles and practices of measuring progress toward sustainability to satisfy your many stakeholders — from members of your board of directors to concerned citizens in the communities where you operate.