The Sweeney Agency

About Bob Pritchard - Sales and Marketing Speaker:

Australian born and 17 year Los Angeles resident Bob Pritchard has enjoyed an extraordinary 30 year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities.

After ten years as a performer to pay for his tertiary education, and with over 400 singing and dramatic television appearances, and numerous successful recordings to his credit, Bob retired from performing to pursue his business and marketing career. His first endeavors were in the entertainment arena, staging events, including 38 presentations at the Sydney Opera House. During this period he created the Australian Pops Orchestra.

For the next decade, Bob became involved in many business ventures, primarily involving the marketing of products, before joining Rupert Murdochs News Limited. Bob then became Marketing Director for Australia's richest man, Kerry Packer's PBL Marketing. At PBL, Bob's responsibilities included marketing major Australian movies, the 7 nation World Series Cricket competition, Formula One motor racing, Skins Golf, health Clubs, and tours such as Opera legend Kiri Te Kanawa.

Bob moved to the United States where Marketforce One was established. Pritchard, and Marketforce One, Inc. have created; incentive programs for Japan's giant Nissay Insurance; staff motivation video and intranet communications system for Citicorp; promotions for Ford; hospitality programs for Wilkinson Sword; global TV exposure for General Mills; 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company; His 'Goosebumps' promotion for Frito Lay's Smiths Snackfood Division resulted in a sales increase of 64.5 % ( $115 million).

Awarded as International Marketer of the Year, Pritchard is also the best selling author of 3 books. He has been featured on 60 minutes among other television shows, and daily national radio segment on Small Business Success tips.

What Bob Pritchard Talks About:

15 Keys to Business Success
Bob's famous keynote! Essential knowledge for all employees, not just sales and marketing! Over 85 Fortune 500 companies have heard this presentation.

Leadership, Communication, Education, Movitation
Your skill sets and products may be equal to your competitors, it is the leadership, training, commitment and passion that make the difference.

What Makes or Breaks Your Business In The Information Age
In this new era of fierce competition, product, price and brand awareness are no longer effective. This is an exciting practical discussion on today's real business drivers.

It is Not The Size Of The Budget, It is The Size Of The Idea
Any idiot can spend money. Don't be a me-too! Zig when your competitors zag, stand out, increase effectiveness, market penetration and return on investment.

Branding is dead...Brand Equity is absolutely critical to success
Today, with more clutter, increased competition, more discerning customers, you must implement real differentiation, sensational service and add value or be blitzed.

Give Awesome Customer Service and Added Value...Or Fail!
Develop low cost word of mouth, repeat customers and up-selling, not expensive advertising. Build loyal, repeat customers for less cost and higher margins.

How to Make CRM The Business Wide Solution
Is your CRM a square peg in a round hole, or a way to improve efficiency and cut heads? Implemented correctly, CRM is a fantastic business wide solution!

Marketing Metrics
The international perspective on:

• Trends in marketing and its contribution to overall business performance
• How does marketing contribute to the bottom line
• Accountability of the marketing function and reporting back to clients and boards