The Sweeney Agency

About Andrew Cohen - Speaker on Innovation and Marketing:

Andrew Cohen's peers laughed when he jumped from general advertising into direct response advertising twenty years ago. Cohen had a vision that brand advertising could be changed from a one-way message to a two-way interactive medium. He quickly proved the merit of his new approach in an unprecedented Merrill Lynch commercial for a bond fund many thought could not be sold. It brought in three quarters of a billion dollars in less than six weeks. This pioneering brand/response campaign went on to win the highest industry award for creativity and sales; The American Marketing Associations EFFIE awards.

Andrew Cohen, CEO of Exposed Brick, is a as consultant, speaker and author who helps companies and their teams think differently to generate new marketing ideas and innovative business solutions. Cohen has published numerous articles in both U.S. and international publications. His work has been translated into seven languages. His work and writing on his proprietary OPC+B formula have received national press coverage including The New York Times, AdAge, AdWeek, Adfomatie (Netherlands) and Nippon Press (Japan). St. Martin's Press recently purchased Andy's new book based on The Magic of Innovation scheduled for release in 2006.

Andrew Cohen and Exposed Brick have won over 150 global advertising awards including the Clio, the ECHO, the EFFIE, the Telly, and the John Caples Award. Cohen was also the youngest recipient of the Irving Wunderman Award for lifetime creative achievement in direct marketing. As Furthermore, Cohen serves as an adjunct professor at New York University and lectures at NYU's Stern School of Business. He was the only keynote speaker selected to present at two consecutive DMA's annual conference.

Having generated over $1.5 billion in direct sales and having serviced global Fortune 500 clients, including Andrew is frequently invited by American Express, AOL, Club Med, Clorox, L'Oreal, Time Warner, The NBC Network, Nestle and Charles Schwab, Fortune 1000 companies to speak on a number of forward-thinking marketing topics, including how to boost sales and revenue while strengthening brand identity.

What Andrew Cohen Talks About:

The Magic of Innovation
In this presentation Andrew introduces the concept of how to think different and succeed. He reveals how businesses generate new ideas and business innovations from insights gained through magic. Presented as an intriguing story, he engages the audience from the very first sentence to the end.

Closing the Gap: Connecting Your Brand with Your Customer
Based on Andrew's expertise in direct marketing and 10 years in the CPG business, he challenged audiences to adopt an active mental model of marketing by Thinking Direct Relationships. This mental model goes beyond traditional direct marketing and encourages companies to create an inseparable relationship between their brand and the consumer.

Using case histories from Wal-Mart to M&Ms, Andrew talk demonstrated how companies seeking to grow and innovate must utilize new ideas that combine consumer psychology with 21st century technology to bring CPG marketing closer to the consumer.

Business Magic: How To Prosper In Times Of Extreme Change
Extreme times like these provide constant pressure to not only be business savvy, but to also conjure up new solutions to make the impossible, possible. The concept of Business Magic offers new ideas on how to overcome and then prosper from today's extreme changes in competition, technology and consumer behavior. Mr.Cohen challenges his audiences to think out of the box, drawing a parallel between the secrets of the world's greatest magicians and today's successful business wizards. Real case histories combined with innovative solutions uncover new opportunities in managing advertising and marketing effectiveness and producing measurable ROI.