The Sweeney Agency

About Tony Alessandra - Speaker on Sales and Customer Service:

Dr. Tony Alessandra is author of 14 books including Charisma, The Platinum Rule, Collaborative Selling, and Communicating at Work, and the originator of the internationally recognized behavioral style assessment tool The Platinum Rule. Tony is also President of Online Assessments, Chairman of the Board of BrainX, and co-founder of e-learning company MentorU.com.

Tony has a street-wise, college-smart perspective on business, having fought his way out of New York City’s Hell’s Kitchen, realizing success as a graduate professor of marketing, entrepreneur, and business author. He earned his MBA from the University of Connecticut and his PhD in marketing from Georgia State University.

What Tony Alessandra Talks About:

Tony Alessandra helps companies build customers, relationships, and the bottom-line. His audiences learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition by applying Dr. Alessandra's ‘high-tech’ and ‘high-touch’ marketing, sales, service, and relationship-building strategies.

What is it about Tony Alessandra that gets audiences excited? It's really very simple. Tony reaches people getting across new, important information with a lot of snap - so people can grasp it, remember it, and use it. He truly offers audiences practical ideas that work and profitable bottom-line results.

Tony Alessandra’s presentations include:

The Platinum Rule
Learn how to spot the clues that help you 'read' other people, recognize and respond to their differences, and create lasting relationships that are the key to business success. Practical, accurate, and easily remembered. The Platinum Rule allows you to connect with anyone, anytime, anyplace.

Customer Loyalty: How to get and keep customers... for life
Turn customers into business apostles who 'preach the gospel' for your company. Learn how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, retention, and satisfaction.

Collaborative Selling: How to gain the competitive advantage in selling
Learn how to use the six-step collaborative selling model to dominate their market by finding qualified, profitable prospects; turning them into first time customers; consistently exceeding their expectations; and ultimately converting them into long-term profit centers.

Recognized by Meetings & Conventions Magazine as one of America's most electrifying speakers, Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews. Tony Alessandra’s clients include Apple, Electronic Data Systems, Fujitsu, Hewlett Packard, IBM, Texas Instruments, Eastman Kodak, Janssen Pharmaceuticals, Verizon, Bank of America, Chase Manhattan Bank, General Electric Capital, Merrill Lynch, and RBC, among many others.