The Sweeney Agency

About Scott McKain - Dynamic Speaker on Sales and Customer Service:

Scott McKain formerly served as Vice Chairman of a dynamic holding company that was named one of the "fastest growing companies" in America. He is also the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the "Professional Speakers Hall of Fame" -- and is a member of the "Speakers Roundtable," an elite group of twenty business speakers considered by many to be among the best in the world. Scott McKain’s keynote presentations help organizations conquer change and increase sales.

Capturing the ideas that formed one of America's fastest growing companies (according to a nationally-respected business publication), Scott McKain has authored two bestselling business books. ALL Business is Show Business reached the #1 spot on Amazon.com's list of business bestsellers and was released globally in several languages.

What Customers REALLY Want is Scott's personal bestselling work and received rave reviews and top charts rankings. Its groundbreaking examination of the ‘Six Major Disconnections between Customers and Organizations’ has made a significant impact in the manner in which companies approach their client and prospect bases.

Scott's newest book, Collapse of Distinction, takes a revolutionary approach in clearly showing how organizations and individual professionals create differentiation in the market -- and has already been called by one reviewer as one of the most important business books in recent history.

Scott McKain recently has made several appearances on FOX News Network as an Analyst and Commentator. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's Today show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco. From a one hour keynote and breakout sessions -- to consulting and live online events, many leading organizations seek Scott McKain to provide the critical education and insight that changes behavior and grows organizations AND people.

What Scott McKain Talks About:

The Collapse of Distinction
How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls the Collapse of Distinction? There are three ominous factors that pull every company (and the professionals who work there), back to the pack like a magnet. Without understanding these Destroyers of Differentiation, a voyage on the sea of sameness is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction – and how to stand out and move up in a challenging economy through the creation of the Ultimate Customer Experience!

What Customers REALLY Want
Based upon Scott's bestselling business book, this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Through his research - first into the nineteen companies of a $100+ million organization where he formerly served as Vice Chairman, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.

ALL Business is Show Business
As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.