The Sweeney Agency

About Robert Tucker – Expert on Innovation and Change:

Robert Tucker is president of The Innovation Resource, an internationally recognized leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles, Tucker has been a consultant on management and change and a keynote speaker since 1986.

Tucker’s pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in l986. Since then, he has continued to publish widely on the subject, including his international bestseller Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages. His most recent book, Driving Growth Through Innovation, describes the emerging best practices of 23 innovation vanguard companies, and was released in a revised edition in 2008.

As one of the thought leaders in the growing Innovation Movement, Tucker is a frequent contributor to publications such as the Journal of Business Strategy, Strategy & Leadership, and Harvard Management Update. He has appeared on PBS, CBS News, and was a featured guest on the CNBC series The Business of Innovation.

The Innovation Resource, based in Santa Barbara, California, is a consulting firm devoted exclusively to assisting companies seeking to improve top and bottom line performance via systematic innovation.

Tucker is a much sought after keynote speaker at conventions, company management meetings, and industry conferences. Clients include over 200 of the Fortune 500 companies as well as clients in Europe, the Americas, Asia-Pacific, and Australia.

What Robert Tucker Talks About:

Innovation is Everybody’s Business
In this dynamic, interactive presentation, veteran keynoter Robert B. Tucker teaches your employees how to master the seven essential I-Skills needed to think ahead of the curve, delight and challenge customers and colleagues, slash costs, and achieve unconventional results.

Based on interviews with 43 innovation-adept managers and contributors, Innovation is Everybody’s Business guides you and your team in:

• Mastering the 7 essential I-Skills needed to become indispensable
• Unleashing the mindset, skill-set, and toolset of the innovator that enable you to anticipate and rise to the challenges your organization faces in a hyper-competitive era
• Building tools for work-life balance and creating your own job satisfaction

Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures
In this dynamic presentation based on three years of in-depth research, Robert B. Tucker will take you and your audience on a guided tour behind the scenes inside 23 Innovation Vanguard companies. You’ll discover their secrets for building innovation into a powerful source of growth, profits, and competitive advantage. You’ll learn unconventional methods to turn innovation into a systematic, imbedded process, and be stimulated to take action in your firm.

Innovative Thinking
Looking for an uplifting, entertaining, audience-involving session for your meeting? This program, based on Tucker’s interviews with over 50 leading innovators, will definitely get the creative juices flowing. Based on the acclaimed book, Winning the Innovation Game and Tucker’s 15 years of experience as a professional speaker, your attendees will leave with powerful, yet surprisingly simple methods for dramatically improved thinking, decision-making and problem solving.

The Intelligent Talk Show
Ever wished there was a way to spice up those important, but often boring, panel discussions at your trade association meeting? Now there is. Recently, some of your fellow meeting planners have embraced an exciting new format, organized and hosted by Robert B. Tucker, that says good-by to snoresville, and hello to a packed house. Panelists become guests on a live show, and are more animated, more willing to tackle the tough issues that create industry buzz – and keep attendees coming back for more.

Retooling Your Business Model for Challenging Times
What turns some firms into market leaders and others into market laggards during periods of economic downturn? And how can you and your team turn today’s crisis into tomorrow’s opportunity? In this general session keynote, Robert provides practical answers to help you capitalize on uncertainty. He’s sorted through mounds of sometimes conflicting evidence and advice to develop a stimulating, actionable, implementable set of guidelines to help you move into market leadership in your industry.

Using a wealth of real world case examples, Tucker shows you how to:

• Understand your position in today’s market, and anticipate how your customers’ buying behavior will change going forward
• Unleash innovative thinking in all departments and functional areas to challenge conventional procedures and processes
• Adapt your managerial and leadership style to the new era
• Partner differently with channel participants for deeper win-win relationships
• Rethink sales and marketing from the ground up
• Assess your employee base for right-sizing and the right skill-set for future growth
• Fortify your idea factory so that you focus more on strategic initiatives rather than become bogged down in tactical necessities